Digital Marketing Strategist
Master the art of strategic digital marketing with our advanced course. Develop leadership skills, create comprehensive marketing strategies, and drive exceptional business results.
Next cohort starts: April 8, 2025
Secure Your SpotCourse Overview
The Digital Marketing Strategist program is our most advanced course, designed for experienced digital marketers who are ready to elevate their careers to leadership positions. This comprehensive 16-week program focuses on developing strategic thinking, advanced implementation skills, and leadership capabilities to drive organizational success through digital marketing.
Throughout this executive-level course, you'll work closely with industry leaders who will mentor you in advanced digital marketing strategy, cross-channel integration, budgeting, team management, and measuring ROI. You'll tackle complex marketing challenges and develop innovative solutions that align with business objectives.
By the end of this program, you'll be prepared to lead digital marketing departments, manage comprehensive strategies, and drive business growth through sophisticated digital initiatives. You'll possess both the strategic vision and technical expertise needed to excel in senior digital marketing roles.
Strategic Leadership
Develop the skills to lead digital marketing teams and initiatives at the executive level.
Business Integration
Learn to align digital marketing strategies with broader business objectives and measure true ROI.
Advanced Strategy
Master sophisticated marketing strategies and innovative approaches to complex business challenges.
Course Prerequisites
This advanced-level course is designed for experienced digital marketers. To ensure you get the most from this program, the following prerequisites are recommended:
At least 2-3 years of digital marketing experience
Hands-on experience with multiple digital marketing channels (social, SEO, email, PPC, etc.)
Proficiency in digital marketing analytics and key metrics
Experience managing digital marketing campaigns with measurable results
Basic business knowledge (marketing, finance, operations)
Not Sure If You Qualify?
If you're unsure whether your experience qualifies you for this advanced course, we offer a complimentary assessment consultation. Our program advisors will review your background and professional goals to determine if this is the right program for you, or suggest an alternative path.
Schedule a consultation →Why Choose Our Advanced Program
Our Digital Marketing Strategist course offers unique advantages for experienced marketers looking to advance to leadership positions:
Executive Mentorship
Work directly with experienced digital marketing executives who will mentor you throughout the program, providing personalized guidance and insights from their own leadership experience.
Real-World Consulting Projects
Work on actual client projects, solving real business challenges through strategic digital marketing. These projects will strengthen your portfolio and provide valuable consulting experience.
Executive Network
Gain access to our exclusive network of digital marketing executives, agency owners, and industry leaders. Build valuable connections that can accelerate your career advancement.
Comprehensive Leadership Curriculum
Our program goes beyond technical skills to develop crucial leadership capabilities including strategic thinking, team management, budget optimization, and cross-functional collaboration.
Flexible Learning Format
Our hybrid learning approach combines in-person workshops with online sessions, allowing you to balance your professional commitments while advancing your skills.
Course Curriculum
Our comprehensive curriculum is designed to develop the strategic, technical, and leadership skills necessary for senior digital marketing positions:
Module 1: Digital Marketing Leadership
The Digital Marketing Executive
Understanding the role of digital marketing leadership, key responsibilities, and success metrics in various organizational structures.
Strategic Thinking & Decision Making
Developing advanced strategic thinking capabilities, decision frameworks, and methods for evaluating digital marketing opportunities.
Building & Managing High-Performance Teams
Techniques for recruiting, developing, and leading effective digital marketing teams, including remote and agency partnerships.
Module 2: Comprehensive Digital Marketing Strategy
Strategic Digital Marketing Planning
Creating comprehensive, long-term digital marketing strategies aligned with business objectives and market opportunities.
Integrated Marketing Communication
Developing cohesive messaging and branding strategies across all digital channels and traditional marketing initiatives.
Market & Competitive Analysis
Advanced techniques for analyzing markets, competitors, and industry trends to identify strategic opportunities.
Module 3: Advanced Digital Marketing Analytics
Strategic Data Analysis
Transforming complex marketing data into actionable insights and strategic recommendations.
Attribution Modeling & Multi-Channel Analysis
Advanced attribution methodologies to accurately measure channel performance and optimize marketing mix decisions.
Data-Driven Decision Making
Frameworks for making strategic marketing decisions based on data analysis while avoiding common analytical pitfalls.
Module 4: Digital Marketing Budgeting & ROI
Strategic Budget Planning
Creating comprehensive digital marketing budgets aligned with business objectives and performance expectations.
Advanced ROI Measurement
Sophisticated methodologies for measuring digital marketing ROI across channels, campaigns, and customer lifetime value.
Budget Optimization & Resource Allocation
Techniques for optimizing budget allocation across channels and campaigns to maximize business impact.
Module 5: Advanced Customer Experience Strategy
Customer Experience Mapping & Optimization
Creating comprehensive customer journey maps and identifying strategic opportunities to enhance the customer experience.
Personalization Strategy
Developing advanced personalization strategies across channels to increase engagement, conversion, and customer loyalty.
Customer Retention & Loyalty Programs
Strategic approaches to customer retention, loyalty program development, and maximizing customer lifetime value.
Module 6: Strategic Channel Mastery
Strategic SEO Leadership
Developing and implementing enterprise-level SEO strategies, including international SEO and technical leadership.
Advanced Paid Media Strategy
Sophisticated approaches to paid media planning, programmatic advertising, and cross-channel campaign management.
Content Strategy Leadership
Developing comprehensive content strategies that drive business objectives and establish thought leadership.
Social Media Strategy
Advanced social media strategies for brand building, community engagement, and driving business results.
Module 7: Advanced Marketing Technology
MarTech Strategy & Architecture
Developing comprehensive marketing technology strategies and integrating multiple platforms into a cohesive ecosystem.
Advanced Marketing Automation
Implementing sophisticated marketing automation strategies across the customer lifecycle to drive engagement and conversion.
Data Integration & CRM Strategy
Strategies for integrating marketing data across platforms and developing effective CRM approaches for customer management.
Module 8: Digital Marketing Innovation
Emerging Technologies & Trends
Exploring cutting-edge technologies and trends including AI, voice search, and immersive experiences and their strategic implications.
Digital Transformation Leadership
Strategies for leading digital transformation initiatives and driving organizational change through digital marketing.
Innovation Frameworks
Methodologies for fostering marketing innovation, testing new approaches, and scaling successful initiatives.
Modules 9-16: Strategic Consulting Project
Comprehensive Client Project
Throughout the second half of the program, you'll work on a comprehensive consulting project for a real client, applying all the strategic concepts and leadership skills developed in the course. This project includes:
- Strategic digital marketing audit and analysis
- Comprehensive strategy development
- Implementation planning and execution of key components
- Performance measurement and optimization
- Executive presentation and recommendations
Career Outcomes
Our Digital Marketing Strategist course prepares you for senior-level positions and leadership roles, including:
Digital Marketing Director
Lead digital marketing departments and develop comprehensive strategies that drive business growth and competitive advantage.
Digital Strategy Consultant
Advise businesses on strategic digital marketing initiatives and lead complex consulting projects that deliver measurable results.
Chief Marketing Officer (CMO)
Take on executive marketing leadership roles, particularly in digitally-focused organizations or startups.
Agency Director
Lead digital marketing agencies or departments, managing client relationships and strategic service offerings.
E-commerce Director
Direct e-commerce strategy and operations, integrating marketing with the overall online business strategy.
Digital Entrepreneur
Launch your own digital marketing agency or consulting practice with the comprehensive skills needed to serve clients effectively.
Salary Expectations
Graduates of our Digital Marketing Strategist course can expect significant career advancement and salary increases. Based on data from our alumni:
- Average salary increase of 35-45% after completing the program
- Senior positions with total compensation packages ranging from €55,000-€90,000+
- Consulting opportunities with rates of €500-€1,500 per day
Your Lead Instructor
Learn from experienced digital marketing executives who bring real-world leadership experience to the classroom:
Zoltan Armenistani
Founder & Chief Instructor
With over 15 years of experience in digital marketing leadership, Zoltan has held executive positions at global agencies and brands, including serving as Digital Marketing Director for a Fortune 500 company. He has led digital strategies for brands like Adidas, Coca-Cola, and Unilever, managing teams and budgets exceeding €10 million.
Zoltan specializes in strategic digital marketing planning, cross-channel integration, and digital transformation leadership. His practical approach combines cutting-edge strategies with real-world implementation techniques that drive measurable business results.
Throughout the program, you'll also learn from guest instructors who are industry leaders in specific areas of digital marketing strategy and leadership.
Frequently Asked Questions
How is this advanced course different from your other digital marketing courses?
The Digital Marketing Strategist course differs from our other programs in several key ways: it focuses on strategic leadership rather than just technical skills; it incorporates advanced business concepts like budgeting, ROI measurement, and team management; it includes a comprehensive consulting project with real clients; and it's designed specifically for experienced marketers looking to advance to leadership positions. The format is also more flexible, combining in-person workshops with online learning to accommodate working professionals.
What is the time commitment required for this course?
The program includes approximately 8-10 hours of structured learning per week, including in-person workshops (typically one full day every other week) and online sessions. Additionally, you should expect to spend 10-15 hours per week on the client project, assignments, and additional practice. The hybrid format provides flexibility for professionals with busy schedules, but this is our most intensive program and requires a significant commitment for successful completion.
How does the client project work?
The client project is a core component of the program where you'll work with a real organization to address their digital marketing challenges. You'll be placed in small teams (2-3 students) and matched with a client based on your interests and experience. Each team works with a faculty advisor who provides guidance throughout the project. The project includes client discovery, strategy development, partial implementation, analysis, and a final presentation of recommendations. Many of our student consulting projects have led to long-term client relationships and significant business results.
What career support is provided?
We offer comprehensive executive career development support, including personal branding strategy, leadership positioning, interview preparation for executive roles, salary negotiation coaching, and introductions to our network of digital marketing leaders and recruiters. Our career support services are available for 18 months after course completion, and we maintain relationships with numerous companies looking to hire digital marketing leaders. Additionally, our alumni network provides ongoing professional connections and opportunities.
What payment options are available?
We offer flexible payment options for this executive program:
- Full payment upfront with a 10% discount (€1,799.10)
- Three installments of €666.33 each
- Six monthly payments of €333.17 each
We also offer corporate sponsorship options for companies sending their employees to the program. Please contact us for more information about corporate rates and group discounts.
Will I receive certifications as part of this course?
Yes, the program includes preparation and exam fees for advanced industry certifications such as Google Analytics Advanced, Google Ads Search Certification, Facebook Blueprint Advanced, and HubSpot Marketing Software. Additionally, you'll receive a DigiMaster Cyprus Digital Marketing Strategist certificate upon successful completion of the program, which is recognized by our industry partners and employers throughout the region.
Apply for Digital Marketing Strategist
Ready to take your digital marketing career to the executive level? Complete the application below, and our admissions team will contact you to schedule a personal interview.
Ready to Lead in Digital Marketing?
Take the next step in your career journey with our advanced Digital Marketing Strategist program. Join a select group of marketing professionals who are preparing to lead digital transformation.
Advanced Digital Marketing Leadership in Cyprus
The Digital Marketing Strategist program at DigiMaster Cyprus represents the pinnacle of professional digital marketing education in the Mediterranean region. Designed specifically for experienced digital marketers seeking to advance to leadership positions, this executive-level program combines strategic thinking, advanced implementation skills, and leadership development to prepare professionals for senior roles in the rapidly evolving digital landscape.
As organizations across Cyprus and the wider region continue to increase their investment in digital channels, the demand for skilled digital marketing leaders has never been greater. Our program addresses this need by providing comprehensive training that goes beyond technical skills to develop strategic business acumen, team leadership capabilities, and the ability to align digital marketing initiatives with broader organizational objectives.
What truly sets our Digital Marketing Strategist program apart is its emphasis on practical application through real-world consulting projects. Students work directly with actual clients to solve complex digital marketing challenges, developing comprehensive strategies and implementing key components to drive measurable business results. This hands-on approach ensures that graduates not only possess theoretical knowledge but also have demonstrated their ability to apply strategic thinking to real business situations.
The program's flexible format, combining in-person workshops with online learning, is designed to accommodate the needs of busy professionals and executives. This hybrid approach allows students to balance their professional commitments while still benefiting from the collaborative learning environment and networking opportunities that in-person sessions provide.
Graduates of our Digital Marketing Strategist program have gone on to secure senior positions at leading companies throughout Cyprus and beyond, with many reporting significant salary increases and career advancement within months of completing the program. With expert instruction, comprehensive curriculum, and extensive career support, we're committed to developing the next generation of digital marketing leaders who will drive innovation and business growth in our increasingly digital world.